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01. Financial Strategy & Planning
We invest time to understand your company’s market and product to create a financial budget and operating model that enables proven and experimental growth. This includes accounting for business cash needs, future fundability and sparring on go-to-market strategy. We guide a business to measure what matters by setting up reporting used to make decisions and to communicate with internal and external stakeholders.
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02. Growth Capital Advisory
The software companies and entrepreneurs we work with require financial capital beyond paying customers in order to build a global industry leader. We provide independent advice on all forms of financial capital and support your fundraising process.
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03. Shareholder Management
Forming a Board and managing multiple stakeholders can be a job in itself. We help create a balanced and diverse Board through recruiting seasoned operators and industry experts as additional Board participants. We also offer guidance with investor communication, including preparing for Board meetings and the hands-on work that happens in between.
Team
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Joyce Mackenzie Liu is the Founder of Pegafund. She is excited by talented and global-minded software entrepreneurs and their businesses. Joyce has spent over a decade in the Financial Services and Technology sectors as an advisor, investor, and board member with a focus on European and US software companies since 2012. Prior to Pegafund, she was a venture and early growth investor at Columbia Lake Partners, a Bessemer-backed European debt fund, and Dawn Capital, London-based B2B Software and FinTech equity fund. Prior to moving across the Atlantic, she worked as a late growth and buyout credit investor at Ares Capital (NASDAQ: ARCC) in Los Angeles and investment banker at J.P. Morgan (NYSE: JPM) in New York.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
