Value Creation for Startups

Is your business adapting faster than competition to better serve customers and grow in 2021? A strategic, high growth CFO creates and implements a financial roadmap, so the business continues to attract the best talent, customers, and investors to enable predictable growth and global go-to market success.


Financial Strategy & Planning

We invest time to understand the company’s market, product and team to create a financial budget and operating model that aligns with business strategy and enables proven & experimental growth. This includes assessing business cash needs and future fundability as well as sparring on go-to market strategy. We guide a business to measure, iterate, make decisions, and communicate what matters internally and externally to enable predictable growth.

Growth Capital Advisory

The software businesses and entrepreneurs we work with require financial capital beyond paying customers in order to build a global industry leader. We provide independent advice on all forms of financial capital to support an efficient fundraise that avoids expensive mistakes, so the business can focus on selling, hiring and growing in line with expectations.

Shareholder Management

Forming a Board and managing multiple stakeholders can be a job in itself. We support the formation of a balanced and diverse Board through our network of seasoned operators and industry experts. We also guide founders to effectively communicate with investors such that Board discussions focus on strategic challenges and real value is created in between.

“I need to figure out how much to invest into marketing, sales, and channel. How do I plan when investors are telling me to have 18 to 36 months of cash runway? We need an operating model with 3 different plausible scenarios updated weekly with real data so that we can scale commercially and stay true to our 2020 budget.”

Startup COODenmark

“A B2B software CFO needs to understand modern day marketing and sales methodology. She needs to support alignment between product and commercial strategy to enable profitable growth.”

Public Company CFOUnited States

“Our fundraise took much longer than expected. I spent over 500 hours in the past 12 months speaking to investors just to understand their fund strategy, decision-making process, and to build a relationship. That doesn’t even include due diligence, which was a lot more exhaustive than expected. I would have preferred to spend the time on selling, hiring, and building.”

Scaleup FounderFinland

“Every Board meeting is another pitch meeting to existing investors. Having been an early employee of two high growth businesses, I know the significant value a strategic CFO brings.”

Startup FounderEstonia